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Testimonials
  • Barc brought big-picture strategic insight to our department based on process and data analysis. He helped our team cut through the workload clutter by giving us greater focus and clear goals so we could excel in our areas of expertise and drive more meaningful results. I looked to him as a coach and mentor.

    Whitney KimmelSr. Web & eCommerce Marketing Manager, Citrix
  • We are extremely pleased with Barc's professionalism and passion.  Barc is exceptionally adept at facilitating workshops, conflict resolution and even coaching reports all which were invaluable.

    Matt ZyburaDirector Web Management, Citrix
  • Barc is an amazing leader. Looking back on the 5+ years we worked closely together I can honestly say that he made me into a better designer, team member and leader. He is a prodigiously talented analyst of complex service delivery organizations, and a tireless champion of quality and transparency.

    Chris ChandlerDesign Practice Lead, Fandango
  • Whitney Kimmel

    Barc brought big-picture strategic insight to our department based on process and data analysis. He helped our team cut through the workload clutter by giving us greater focus and clear goals so we could excel in our areas of expertise and drive more meaningful results. I looked to him as a coach and mentor.

  • Matt Zybura

    We are extremely pleased with Barc's professionalism and passion.  Barc is exceptionally adept at facilitating workshops, conflict resolution and even coaching reports all which were invaluable.

  • Chris Chandler

    Barc is an amazing leader. Looking back on the 5+ years we worked closely together I can honestly say that he made me into a better designer, team member and leader. He is a prodigiously talented analyst of complex service delivery organizations, and a tireless champion of quality and transparency.

  • Perry Wang

    We have nothing but praise for Barclay. Extremely sharp, direct, with a wicked sense of humor.

Blog

On Call Nurse

Dec 28, 2013 by Barc Category: Blog, Uncategorized 0 comments

This week, from last Monday morning until next Monday morning, I’m “On Call.” That means I’m signed up to received robo-calls at all times of the day or night if any of 100 triggers go off on one of our sites, including one java server out of 100 going silent for a second, or the […]

Don’t Forget Release Planning!

Oct 08, 2013 by Barc Category: Blog, Uncategorized 0 comments

One of the odd behaviors with the current rage for Agile and Lean Startup is an aversion to plan further than 2 or 3 weeks out. The current thinking is to get something out there as fast as possible and “lean in” to a quick user or A/B test. [Editor’s note: I recognize it’s a […]

Programmatic Ad Placement

Sep 14, 2013 by Barc Category: Blog, Uncategorized 0 comments

<http://searchenginewatch.com/article/2293623/Why-Real-Time-Bidding-is-Set-to-Become-Huge I find programmatic ad placement fascinating. If it works as planned, what will happen to the ad buying department at ad agencies? Seems like they might become superfluous. What would really interest me is when your whole page (either web or mobile)  is 'on the auction block', where you could make bids on the content, placement, navigation, etc, then sit back and watch the fireworks. Analytics and multi-variant tests provide this 'auction' after the fact, of course. But designers, IAs, and content strategists seem so much slower on the recognizing success than marketers. I dream of some day having an easy-to-use dashboard that allows teams to set up many different page, content, and navigation configurations with a filter for audience targeting. The templates would respond to what's working and clearly chart what's not. It might be out there already, I just haven't seen development teams responding to it like marketers are responding to programmatic ad placement.

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